About Us

Our Story

Sarah & Carter California was born from a shared passion for fashion, creativity, and people. Sarah and Carter both grew up with a strong interest in style and self-expression, which led them to pursue professional educations in Fashion Design and Retail Management. After gaining years of experience working for established fashion brands, they realized they shared the same vision—not only for fashion, but for how a brand should treat its customers.

As their personal relationship grew, so did the idea of starting something of their own. Ten years ago, they decided to take that step together and launch Sarah & Carter California—a store built on quality, authenticity, and a personal connection with every customer.

Why We Do What We Do

Fashion has always meant more to us than just clothing. It is about confidence, individuality, and feeling comfortable in your own style. At Sarah & Carter California, we carefully select each piece with attention to detail, quality, and wearability. Our goal is to offer fashion that feels timeless, modern, and accessible—without losing its character.

We don’t simply follow trends; we translate them into collections that fit real people and real lifestyles.

A Personal Approach

What truly defines Sarah & Carter California is our personal approach. We believe great fashion starts with listening. That’s why we pay close attention to our customers’ feedback, preferences, and needs. Every decision we make—from product selection to customer service—is guided by the question: What would our customer truly appreciate?

We want every interaction to feel warm, honest, and personal. Our customers are not numbers; they are part of our journey.

10 Years of Passion & Trust

This year marks 10 years of Sarah & Carter California, a milestone we are incredibly proud of. Over the past decade, we have served thousands of satisfied customers and worked on many inspiring projects. Growing this brand together has been both a challenge and a privilege—and we continue to do it with the same passion as day one.

What We Stand For

At Sarah & Carter California, our values guide everything we do:

  • Quality over quantity

  • Personal attention and care

  • Honest fashion with character

  • A customer-first mindset

We remain committed to evolving with new trends while staying true to who we are—creating fashion that feels personal, thoughtful, and made with purpose.